Inclusive marketing is a critical factor for accessible tourism. But good inclusive marketing practice goes beyond affecting just accessible tourism. The more inclusive and effective your marketing is, the better for your business and your business’ reputation and brand. Some of the biggest brands in the world – including Google and Microsoft – are evangelists for inclusive marketing and see it as a critical element for their business. A critical element in effective inclusive marketing is understanding your customers and what makes them feel engaged and “seen” – which also leads to key insights into customer behaviour, which has major implications for effective marketing for accessible tourism.
By the end you have completed this learning unit, you should be able to:
- Describe the benefits and apply some key principles for developing inclusive marketing material
- Describe why customer behaviour is important for marketing for accessible tourism and analyse customer characteristics that affect their behaviour
- Analyse a customer’s decision-making process and identify relevant digital requirements based on same
The course will provide participants with information around the following topics:
- The benefits of inclusive marketing
- Considerations for applying effective inclusive marketing principles
- Customer behaviour considerations
- The customer’s decision-making process
Course Features
- Lectures 4
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Students 4
- Assessments Yes