{"id":1505,"date":"2022-04-21T15:49:14","date_gmt":"2022-04-21T15:49:14","guid":{"rendered":"https:\/\/virtualcampus.touristic-upskilling.eu\/?post_type=lp_course&#038;p=1505"},"modified":"2022-08-19T10:52:03","modified_gmt":"2022-08-19T10:52:03","slug":"introduccion-al-marketing-digital","status":"publish","type":"lp_course","link":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/courses\/introduccion-al-marketing-digital\/","title":{"rendered":"Introducci\u00f3n al marketing digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Un buen marketing digital es esencial para garantizar que su empresa tenga una forma efectiva de comunicar informaci\u00f3n a sus clientes. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si se hace bien, esto agrega enormes beneficios a su negocio, pero si se hace mal, puede disminuir su producto o servicio y su relaci\u00f3n con sus clientes. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Lo que es clave para esto es identificar la &#8220;combinaci\u00f3n correcta&#8221;: el mensaje correcto, a trav\u00e9s de la herramienta digital correcta, para la audiencia correcta, en la etapa correcta de su toma de decisiones y tener un plan integrado que re\u00fana todos los elementos clave. <\/span><span style=\"vertical-align: inherit;\">efectivamente<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Al final de haber completado esta unidad de aprendizaje, deber\u00eda ser capaz de:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Describir los beneficios del marketing digital y algunos principios clave del marketing digital.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Resuma el concepto de \u201cMezcla de marketing\u201d y apl\u00edquelo a su propio negocio<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Describir qu\u00e9 es un plan de comunicaciones integradas de marketing y los factores clave que debe reflejar y la informaci\u00f3n que debe contener<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El curso proporcion\u00f3 a los participantes informaci\u00f3n sobre los siguientes temas:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El marketing digital y sus beneficios, inconvenientes y algunos principios rectores clave<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El concepto de \u201cMarketing mix\u201d y modelo 7P<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Comunicaciones integradas de marketing y desarrollo de un plan integrado de comunicaciones de marketing<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un buen marketing digital es esencial para garantizar que su empresa tenga una forma efectiva de comunicar informaci\u00f3n a sus clientes. Si se hace bien, esto agrega enormes beneficios a &hellip; <\/p>\n","protected":false},"featured_media":596,"comment_status":"closed","ping_status":"closed","template":"","course_category":[],"course_tag":[],"_links":{"self":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/lp_course\/1505"}],"collection":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/comments?post=1505"}],"version-history":[{"count":2,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/lp_course\/1505\/revisions"}],"predecessor-version":[{"id":1543,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/lp_course\/1505\/revisions\/1543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/media\/596"}],"wp:attachment":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/media?parent=1505"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/course_category?post=1505"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/course_tag?post=1505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}