{"id":1544,"date":"2022-04-20T16:33:44","date_gmt":"2022-04-20T16:33:44","guid":{"rendered":"https:\/\/virtualcampus.touristic-upskilling.eu\/?post_type=lp_course&#038;p=1544"},"modified":"2022-08-19T10:52:33","modified_gmt":"2022-08-19T10:52:33","slug":"herramientas-para-el-marketing-digital","status":"publish","type":"lp_course","link":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/courses\/herramientas-para-el-marketing-digital\/","title":{"rendered":"Herramientas para el marketing digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Puede ser un desaf\u00edo saber por d\u00f3nde empezar a seleccionar herramientas digitales para el marketing digital. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A menudo, esto puede deberse a la cantidad de herramientas digitales disponibles y los contextos espec\u00edficos de su negocio, sus clientes, etc. No hay una respuesta f\u00e1cil a esto, aparte de notar que es un proceso constante de comprender a sus clientes, probar una combinaci\u00f3n de herramientas digitales, evaluar datos y m\u00e9tricas e intentarlo de nuevo. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Esto es particularmente cierto en el caso de las redes sociales, que ha revolucionado el marketing digital, pero que viene con su propio conjunto de complicaciones y consideraciones.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Al final de haber completado esta unidad de aprendizaje, deber\u00eda ser capaz de:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Analice las consideraciones clave al seleccionar herramientas digitales con fines de marketing digital y seleccione una serie de herramientas de marketing digital en funci\u00f3n de las consideraciones del cliente.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Describa los factores clave para crear contenido atractivo para las redes sociales y utilizar las m\u00e9tricas de las redes sociales.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Describa la &#8220;etiqueta&#8221; apropiada para usar las redes sociales para marketing y para comunicarse con los clientes.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">El curso proporcion\u00f3 a los participantes informaci\u00f3n sobre los siguientes temas:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Herramientas para marketing digital y selecci\u00f3n de herramientas de marketing digital adecuadas para el prop\u00f3sito correcto.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Consideraciones para el uso de las redes sociales para el marketing y la comunicaci\u00f3n.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Puede ser un desaf\u00edo saber por d\u00f3nde empezar a seleccionar herramientas digitales para el marketing digital. A menudo, esto puede deberse a la cantidad de herramientas digitales disponibles y los &hellip; <\/p>\n","protected":false},"featured_media":619,"comment_status":"open","ping_status":"closed","template":"","course_category":[],"course_tag":[],"_links":{"self":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/lp_course\/1544"}],"collection":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/comments?post=1544"}],"version-history":[{"count":3,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/lp_course\/1544\/revisions"}],"predecessor-version":[{"id":1569,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/lp_course\/1544\/revisions\/1569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/media\/619"}],"wp:attachment":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/media?parent=1544"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/course_category?post=1544"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/es\/wp-json\/wp\/v2\/course_tag?post=1544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}