{"id":2760,"date":"2022-04-15T10:35:40","date_gmt":"2022-04-15T10:35:40","guid":{"rendered":"https:\/\/virtualcampus.touristic-upskilling.eu\/?post_type=lp_course&#038;p=2760"},"modified":"2022-05-06T17:22:59","modified_gmt":"2022-05-06T17:22:59","slug":"uvod-v-digitalni-marketing","status":"publish","type":"lp_course","link":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/courses\/uvod-v-digitalni-marketing\/","title":{"rendered":"Uvod v digitalni marketing"},"content":{"rendered":"<p>Dobro digitalno tr\u017eenje je bistvenega pomena za zagotovitev, da ima va\u0161e podjetje u\u010dinkovit na\u010din sporo\u010danja informacij va\u0161im strankam. Dobro opravljeno tr\u017eenje va\u0161emu podjetju doda velike koristi, na drugi strani lahko slabo opravljeno tr\u017eenje zmanj\u0161a kvaliteto va\u0161ega izdelka ali storitev in va\u0161 odnos s strankami. Pri tem je klju\u010dnega pomena prepoznati \u00bbpravilno me\u0161anico\u00ab \u2013 pravilno sporo\u010dilo, preko pravilnega digitalnega orodja, do prave publike, na pravi stopnji njihovega odlo\u010danja in imeti integriran na\u010drt, ki u\u010dinkovito zdru\u017euje vse klju\u010dne elemente.<\/p>\n<p>&nbsp;<\/p>\n<p>Ob koncu tega usposabljanja bi udele\u017eenci morali biti sposobni:<\/p>\n<ul>\n<li>Opisati prednosti digitalnega tr\u017eenja in nekatera klju\u010dna na\u010dela digitalnega tr\u017eenja<\/li>\n<li>O\u010drtati koncept \u00bbmarketin\u0161kega spleta\u00ab in ga uporabiti v svojem podjetju<\/li>\n<li>&#8211; Opisati, kaj je na\u010drt integriranega tr\u017enega komuniciranja in klju\u010dne dejavnike, ki jih mora odra\u017eati ter informacije, ki jih mora vsebovati<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Usposabljanje bo udele\u017eencem ponudilo informacije o slede\u010dih temah:<\/p>\n<ul>\n<li>Digitalno tr\u017eenje in njegove prednosti, slabosti ter nekatera klju\u010dna vodila<\/li>\n<li>-Koncept \u00bbMarketing mix\u00ab in 7P modela<\/li>\n<li>Integrirano tr\u017eno komuniciranje in razvoj integriranega marketinga<\/li>\n<li>Komunikacijski na\u010drt<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dobro digitalno tr\u017eenje je bistvenega pomena za zagotovitev, da ima va\u0161e podjetje u\u010dinkovit na\u010din sporo\u010danja informacij va\u0161im strankam. Dobro opravljeno tr\u017eenje va\u0161emu podjetju doda velike koristi, na drugi strani lahko &hellip; <\/p>\n","protected":false},"featured_media":596,"comment_status":"closed","ping_status":"closed","template":"","course_category":[],"course_tag":[],"_links":{"self":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/lp_course\/2760"}],"collection":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/comments?post=2760"}],"version-history":[{"count":1,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/lp_course\/2760\/revisions"}],"predecessor-version":[{"id":2768,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/lp_course\/2760\/revisions\/2768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/media\/596"}],"wp:attachment":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/media?parent=2760"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/course_category?post=2760"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/sl\/wp-json\/wp\/v2\/course_tag?post=2760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}