{"id":3387,"date":"2022-04-15T14:20:14","date_gmt":"2022-04-15T14:20:14","guid":{"rendered":"https:\/\/virtualcampus.touristic-upskilling.eu\/?post_type=lp_course&#038;p=3387"},"modified":"2022-08-19T11:14:19","modified_gmt":"2022-08-19T11:14:19","slug":"dijital-pazarlamaya-giris","status":"publish","type":"lp_course","link":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/courses\/dijital-pazarlamaya-giris\/","title":{"rendered":"Dijital Pazarlamaya Giri\u015f"},"content":{"rendered":"<p>\u0130yi bir dijital pazarlama, i\u015fletmenizin m\u00fc\u015fterilerinize bilgi iletmenin etkili bir yoluna sahip olmas\u0131n\u0131 sa\u011flamak i\u00e7in gereklidir. \u0130yi yap\u0131ld\u0131\u011f\u0131nda bu i\u015finize b\u00fcy\u00fck faydalar sa\u011flar, ancak k\u00f6t\u00fc yap\u0131ld\u0131\u011f\u0131nda \u00fcr\u00fcn veya hizmetinizi ve m\u00fc\u015fterilerinizle olan ili\u015fkinizi zay\u0131flatabilir. Bunun anahtar\u0131, \u201cdo\u011fru kar\u0131\u015f\u0131m\u0131\u201d &#8211; do\u011fru dijital ara\u00e7 arac\u0131l\u0131\u011f\u0131yla, do\u011fru hedef kitleye, karar vermelerinin do\u011fru a\u015famas\u0131nda do\u011fru mesaj\u0131 belirlemek ve t\u00fcm kilit unsurlar\u0131 etkili bir \u015fekilde bir araya getiren entegre bir plana sahip olmakt\u0131r.<\/p>\n<p>Bu \u00f6\u011frenme \u00fcnitesini tamamlad\u0131\u011f\u0131n\u0131zda, \u015funlar\u0131 yapabilmelisiniz:<\/p>\n<ul>\n<li>Dijital pazarlaman\u0131n faydalar\u0131n\u0131 ve baz\u0131 temel dijital pazarlama ilkelerini a\u00e7\u0131klayabilme<\/li>\n<li>&#8220;Pazarlama karmas\u0131&#8221; kavram\u0131n\u0131 ana hatlar\u0131yla belirtebilme ve bunu kendi i\u015finize uygulayabilme<\/li>\n<li>Entegre Pazarlama \u0130leti\u015fimi plan\u0131n\u0131n ne oldu\u011funu, yans\u0131tmas\u0131 gereken temel fakt\u00f6rleri ve i\u00e7ermesi gereken bilgileri tan\u0131mlayabilme<\/li>\n<\/ul>\n<p>Kurs, kat\u0131l\u0131mc\u0131lara a\u015fa\u011f\u0131daki konular hakk\u0131nda bilgi sa\u011flayacakt\u0131r:<\/p>\n<ul>\n<li>Dijital pazarlama ve faydalar\u0131, sak\u0131ncalar\u0131 ve baz\u0131 temel yol g\u00f6sterici ilkeler<\/li>\n<li>&#8220;Pazarlama karmas\u0131&#8221; kavram\u0131 ve 7P modeli<\/li>\n<li>Entegre Pazarlama \u0130leti\u015fimi ve Entegre Pazarlama \u0130leti\u015fimi Plan\u0131n\u0131n geli\u015ftirilmesi<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130yi bir dijital pazarlama, i\u015fletmenizin m\u00fc\u015fterilerinize bilgi iletmenin etkili bir yoluna sahip olmas\u0131n\u0131 sa\u011flamak i\u00e7in gereklidir. \u0130yi yap\u0131ld\u0131\u011f\u0131nda bu i\u015finize b\u00fcy\u00fck faydalar sa\u011flar, ancak k\u00f6t\u00fc yap\u0131ld\u0131\u011f\u0131nda \u00fcr\u00fcn veya hizmetinizi ve &hellip; <\/p>\n","protected":false},"featured_media":596,"comment_status":"closed","ping_status":"closed","template":"","course_category":[],"course_tag":[],"_links":{"self":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/lp_course\/3387"}],"collection":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/comments?post=3387"}],"version-history":[{"count":1,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/lp_course\/3387\/revisions"}],"predecessor-version":[{"id":3395,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/lp_course\/3387\/revisions\/3395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/media\/596"}],"wp:attachment":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/media?parent=3387"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/course_category?post=3387"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/course_tag?post=3387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}