{"id":3446,"date":"2022-04-13T16:31:26","date_gmt":"2022-04-13T16:31:26","guid":{"rendered":"https:\/\/virtualcampus.touristic-upskilling.eu\/?post_type=lp_course&#038;p=3446"},"modified":"2022-08-19T11:15:22","modified_gmt":"2022-08-19T11:15:22","slug":"kapsayici-pazarlama-ve-musteri-davranislari","status":"publish","type":"lp_course","link":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/courses\/kapsayici-pazarlama-ve-musteri-davranislari\/","title":{"rendered":"Kapsay\u0131c\u0131 Pazarlama ve M\u00fc\u015fteri Davran\u0131\u015flar\u0131"},"content":{"rendered":"<p>Kapsay\u0131c\u0131 pazarlama, eri\u015filebilir turizm i\u00e7in kritik bir fakt\u00f6rd\u00fcr. Ancak iyi kapsay\u0131c\u0131 pazarlama uygulamalar\u0131 sadece eri\u015filebilir turizmi etkilemenin \u00f6tesine ge\u00e7er. Pazarlaman\u0131z ne kadar kapsay\u0131c\u0131 ve etkili olursa, i\u015fletmeniz, i\u015fletmenizin itibar\u0131 ve markas\u0131 i\u00e7in o kadar iyi olur. Google ve Microsoft da dahil olmak \u00fczere d\u00fcnyan\u0131n en b\u00fcy\u00fck markalar\u0131ndan baz\u0131lar\u0131, kapsay\u0131c\u0131 pazarlama i\u00e7in evangelistlerdir ve bunu i\u015fletmeleri i\u00e7in kritik bir unsur olarak g\u00f6r\u00fcrler. Etkili kapsay\u0131c\u0131 pazarlaman\u0131n kritik bir unsuru, m\u00fc\u015fterilerinizi ve onlar\u0131n kendilerini me\u015fgul ve \u201cg\u00f6r\u00fclm\u00fc\u015f&#8221; hissetmelerini sa\u011flayan \u015feyler anlam\u0131na gelir; bu da eri\u015filebilir turizm i\u00e7in etkili pazarlama i\u00e7in \u00f6nemli etkileri olan m\u00fc\u015fteri davran\u0131\u015flar\u0131na ili\u015fkin \u00f6nemli etkilere yol a\u00e7ar.<strong>\u00a0<\/strong><\/p>\n<p>Bu \u00f6\u011frenme unitesini tamamlad\u0131\u011f\u0131n\u0131z zaman, \u015funlar\u0131 yapabilmelisiniz:<\/p>\n<ul>\n<li>Faydalar\u0131 tan\u0131mlamak ve kapsay\u0131c\u0131 pazarlama materyali geli\u015ftirmek i\u00e7in baz\u0131 temel ilkeleri uygulamak,<\/li>\n<li>Eri\u015filebilir turizm ve pazarlama i\u00e7in m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131n neden \u00f6nemli oldu\u011funu a\u00e7\u0131klamak ve davran\u0131\u015flar\u0131n\u0131 etkileyen m\u00fc\u015fteri \u00f6zelliklerini analiz etmek,<\/li>\n<li>Bir m\u00fc\u015fterinin karar verme s\u00fcrecini analiz etmek ve ayn\u0131 temellere dayal\u0131 olarak ilgili dijital gereksinimleri belirlemek;<\/li>\n<\/ul>\n<p>Kurs kat\u0131l\u0131mc\u0131lara a\u015fa\u011f\u0131daki konular hakk\u0131nda bilgi sa\u011flayacakt\u0131r:<\/p>\n<ul>\n<li>Kapsay\u0131c\u0131 pazarlaman\u0131n faydalar\u0131<\/li>\n<li>Etkili kapsay\u0131c\u0131 pazarlama ilkelerinin uygulanmas\u0131na ili\u015fkin hususlar<\/li>\n<li>M\u00fc\u015fteri davran\u0131\u015f\u0131na ili\u015fkin hususlar<\/li>\n<li>M\u00fc\u015fterinin karar verme s\u00fcreci<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kapsay\u0131c\u0131 pazarlama, eri\u015filebilir turizm i\u00e7in kritik bir fakt\u00f6rd\u00fcr. Ancak iyi kapsay\u0131c\u0131 pazarlama uygulamalar\u0131 sadece eri\u015filebilir turizmi etkilemenin \u00f6tesine ge\u00e7er. Pazarlaman\u0131z ne kadar kapsay\u0131c\u0131 ve etkili olursa, i\u015fletmeniz, i\u015fletmenizin itibar\u0131 ve &hellip; <\/p>\n","protected":false},"featured_media":645,"comment_status":"open","ping_status":"closed","template":"","course_category":[],"course_tag":[],"_links":{"self":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/lp_course\/3446"}],"collection":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/comments?post=3446"}],"version-history":[{"count":1,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/lp_course\/3446\/revisions"}],"predecessor-version":[{"id":3454,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/lp_course\/3446\/revisions\/3454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/media\/645"}],"wp:attachment":[{"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/media?parent=3446"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/course_category?post=3446"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/virtualcampus.touristic-upskilling.eu\/tr\/wp-json\/wp\/v2\/course_tag?post=3446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}